Email marketing is a powerful way for artists to connect directly with their audience, build relationships, and sell their work. Platforms like Mailchimp and Substack offer simple, effective tools to help grow and manage an email list. Here’s how to get started:
1. Choose the Right Platform
- Mailchimp: Best for artists who want to create visually appealing emails, automate campaigns, and integrate with an online shop.
- Substack: Ideal for artists who prefer a simple newsletter format and want to monetise their content through subscriptions.
2. Create a Sign-Up Form
- Mailchimp: Use their form builder to create a pop-up, embedded form, or landing page.
- Substack: Automatically provides a subscription page and sign-up form.
- Include a strong call-to-action (e.g., “Get exclusive updates and behind-the-scenes content!”).
3. Offer an Incentive
- A free digital print or wallpaper
- An exclusive behind-the-scenes video
- Early access to new artwork or discounts
- A personal story or insight into your creative process
4. Promote Your Newsletter
- Add a sign-up link to your website and social media bios.
- Share snippets of your newsletter content on Instagram, Facebook, and Twitter.
- Mention your email list in your artist talks, exhibitions, and online shop.
5. Send Engaging Emails
- Mix personal stories, updates on new work, exhibition details, and special offers.
- Keep emails visually engaging with images of your art
- Use a consistent schedule (weekly, biweekly, or monthly).
6. Grow Your Audience
- Encourage subscribers to share your emails.
- Collaborate with other artists for cross-promotion.
- Run a giveaway for subscribers.
By consistently providing valuable content, your email list can become one of your most powerful marketing tools!
